Google’s Matt Cutts Regrets Not Acting Faster On Paid Links & Content Farms

In Google’s Matt Cutts latest video, he answers a question I personally asked about what he regrets, what decision he regrets making in the past related to webspam. My question specifically was: Was there a key moment in your spam fighting career where you made a mistake that you regret,…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Matt Cutts On Links, Spiderman Drops Bing & DuckDuckGo’s New Design

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features DuckDuckGo. the search engine known for protecting the privacy of its users, announced…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Bodiless Matt Cutts On Importance Of Body Content For Search Engines

Matt Cutts, Google’s head of search spam, posted a fun video where fellow Googler, Michael Wyszomierski, cropped out his body in the video to make a point. The statement Matt made was that there is importance of content in the body of a page and not just the header, such as the title tag. If…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Matt Cutts Tells How To Avoid Buying A Domain Name Previously Ruined By Spammers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers In his latest video, Google head of web spam (and, today, Boston…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Matt Cutts Stars In Parody “Spam Around The World” Video

Matt Cutts has been the subject of a number of parody/comedy videos during his tenure as the chief of Google’s webspam team, and the latest has him starring in a rap-style clip called “Spam Around The World.” It’s a collage of clips from past webmaster videos edited together…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes

Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however a 410 is defined as “gone” forever. So 410s are more…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings

Rolfe Winkler on the Wall Street Journal blog reports on “private conversations” that Google’s head of search spam, Matt Cutts has within Google about rewarding sites with higher rankings in the search results that have better security. This is news that has come out of SMX West,…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics

In an interesting video released by Matt Cutts, Google’s head of webspam, Matt answers the question on how Google separates the concept of popularity from authority? The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Matt Cutts Video: How Google Determines What’s A Paid Link

Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts

Google’s head of search spam Matt Cutts posted a longer video today answering what it is like to fight webspam at Google. The questions posed by Brian Harnish of Westminster, California were: What is a day in the life of a search spam team member like? What is the evolution of decisions in…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing