Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. The post What the data…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search shortcuts, exact match & local entities appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more appeared first on Search Engine Land.
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Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.
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Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.
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Keep lists up to date by uploading changes to existing lists. The post Google makes it easier to add & remove emails from Customer Match lists in AdWords appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps appeared first on Search Engine Land.
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Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions. The post PPC + SEO = match made in marketing heaven appeared first on Search Engine Land.
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Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. The post Broad match: What is it good for? appeared first on Search Engine Land.
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How should you structure your campaigns when it comes to match type segmentation? Contributor Andy Taylor lays out suggestions from three PPC veterans. The post Dispatch From SMX East: Battle Of The Match Types appeared first on Search Engine Land.
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