Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants.
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Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.
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Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.
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Google Maps has announced a whole set of new features at Google I/O around their mapping product. The post Google Maps redesigns ‘Explore’ tab, launches ‘Your match,’ ‘Group planning’ and ‘For you’ section appeared first on Search Engine Land.
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Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google customer match, local SEO & SMX West appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google customer match, local SEO & SMX West appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match appeared first on Search Engine Land.
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