Having match rate data upfront can help to contextualize performance expectations.
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What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Broad match modifier will be phased out as part of the change.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Broad match keyword suggestions will start surfacing in Recommendations
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Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.
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Most of us won’t weep about the death of broad match but we will miss the days of total match type control.
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This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing