Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. The post The Marriage Between Conversion Optimization & SEO appeared first on Search Engine Land.
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Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year. The post Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season appeared first on Search Engine Land.
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