Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief

Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn’t the ONLY one to blame

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing