Do you need a marketing automation platform? The post B2B Marketing Automation Platforms 2015: New Market Intelligence Report appeared first on Search Engine Land.
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Many of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner. The post 4 Super Smart Rising Stars In PPC Marketing To Read & Follow appeared first on…
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This white paper from Location3 will show you can accurately track and report on how online and offline strategies intersect to provide overall increases in segmented goals such as better search engine ranking, increased foot traffic and return customer engagement. Get your copy now. The post…
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Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015. The post 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing appeared first on Search Engine Land.
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When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks. The post The Importance Of Search Data In Your Marketing appeared first on Search Engine Land.
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Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success. The post How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks appeared first on Search Engine Land.
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According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning for the next. The post Big Digital Marketing Resolutions For 2016 appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Digital Marketing Resolutions For 2016 According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning…
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Contributor Matt Ackley summarizes key findings from Marin’s recently released report. The post Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived appeared first on Search Engine Land.
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You’ve read all of the marketing industry predictions and expected trends for 2015. You’re laying the groundwork for your marketing strategy and planning the budget. Now it’s time to set the course for hyper-speed and leap into action. Make 2015 the year you and your marketing team fine-tune your…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing