The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A majority of digital advertising budgets are put towards search, so the ability to be competitive in this space is critical. Columnist Matt Ackley discusses how you can maximize your ROI when creating your bidding strategy for paid search. The post Bidding & Optimization Strategies To Take…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains. The post Content Marketing For Local Businesses: Get Creative & Pay To Play appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Wesley Young recaps some of the biggest takeaways from the 2015 Local Search Association Conference. The post Top 10 Insights On Local Search & Marketing From The Experts At LSA 15 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google may soon allow advertisers to use first-party data targeting in their search campaigns, and contributor George Michie explains why this change will benefit advertisers and customers alike. The post The Vast Opportunity Of Audience-Based Search Marketing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC. The post Using PPC Marketing to Make Content Go Viral: Here’s How It Works appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new initiative will provide member support at a local level through unified marketing efforts, education, toolkits and fundraising help. The post SEMPO Cities Takes The Search Marketing Organization’s Efforts To A Local Level appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content. The post Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn more about software for content marketing campaigns – what the capabilities are, and how they can help marketers automate content marketing campaigns. This free guide also includes the recommended steps for choosing a content marketing tool and contains profiles of leading content…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn how to use analytics to quickly gain smarter insights and improve marketing performance. The post Accelerate Your Career With Marketing Analytics You Can Use – March 24 Webcast appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing