It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost…
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Marketing Land and Digital Marketing Depot have recently published a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms. The flood of mobile calls to U.S. businesses continues unabated, changing the way…
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One of the biggest reasons Fortune 500 companies need links is to support new marketing. Columnist Andrew Dennis explains how this works, using two big brands as examples. The post Supporting New Marketing Initiatives With Link Building appeared first on Search Engine Land.
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The Super Bowl ad buy was just the beginning. Here’s how Piston helped Mophie end strong. The post Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign appeared first on Search Engine Land.
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Do you need a marketing automation platform? The post Marketer’s Guide: B2B Marketing Automation Platforms appeared first on Search Engine Land.
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See how you stack up against your peers and win an all-expense-paid trip to Marketing Land’s SocialPro 2015 and your choice of an Apple iPad Mini, an Xbox One or a Sony PlayStation 4. The post Prove Your Social Marketing Chops and Win a Trip to SocialPro in Las Vegas appeared first on Search…
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Take the Biggest Social Geek quiz and and prove you’re the geek to beat. The post Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land’s SocialPro 2015 in Las Vegas appeared first on Search Engine Land.
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The agency’s integrated approach to a client’s major site redesign paid off with more traffic and conversions at a lower cost-per-lead. The post Meet A Landy Award Winner: How Nebo Agency Won Best Overall Search Marketing Initiative appeared first on Search Engine Land.
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Completely updated with the latest industry statistics, developing market trends, new vendor profiles, and product updates. The post Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing