In just two weeks, the largest vendor-agnostic gathering of professionals at the intersection of marketing and technology will happen in San Francisco — MarTech: The Marketing Tech Conference. MarTech’s two-track sessions will inspire you with real-life lessons, strategies and tips that…
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Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can be doing better. The post The Death Of Search Marketing Expertise appeared first on Search Engine Land.
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Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketer’s produce, distribute, and optimize well-defined content assets – including blogs, email, infographics, landing pages, and videos – to create deeper…
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Sharpen your social media marketing skills by attending Marketing Land’s SocialPro! We’ve moved to an awesome new location: the Bell Harbor Convention Center on the waterfront in Seattle, WA. Join fellow hard-core social media practitioners for cutting-edge paid, earned and owned tactics from…
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How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. The post Six Trends Shaping Location Marketing In 2016 appeared first on Search Engine Land.
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Don’t miss the only MarTech in North America this year! Check out the topics and who’s speaking below. Register this week and save $ 500 on all of the sessions, networking activities and expo full of leading solution providers. Lowest rates expire on Saturday. Register today! The post…
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Search Marketing Expo gets a new logo, site makeover and a new tagline: “Obsessed With SEO & SEM” The post New Year, New Look For Search Engine Land’s SMX Search Marketing Conference appeared first on Search Engine Land.
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Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute. The post 10 Ways To Simplify Your Local Marketing Strategy In 2016 appeared first…
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Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data. The post Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond appeared first on Search Engine Land.
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Locally targeted ad spending by US national brands will grow from $ 54.4 billion in 2014 to $ 68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing