Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers. The post Why SEO should always complement your content marketing appeared first on Search Engine Land.
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It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. The post Getting a clearer picture of local marketing attribution appeared first on Search Engine…
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Up to $ 35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you. The post Why is free money that can be used on local search marketing…
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To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client’s entire search presence. The post Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award appeared first on Search Engine Land.
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Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking today’s attribution problem in…
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Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions. The post PPC + SEO = match made in marketing heaven appeared first on Search Engine Land.
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Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising. The post Using search marketing to amplify TV buys: SMX East 2016 appeared first on Search Engine Land.
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Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. The post Digitizing traditional marketing methods to compete in local search appeared first…
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The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. The post Survey: Local search marketing top channel for SMBs, but many not tracking ROI appeared first on Search Engine Land.
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What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. The post Pokémon Go, augmented reality and the future of local marketing appeared first on Search Engine Land.
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