Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. The post Bing Remarketing: The best-kept marketing secret appeared first on Search Engine Land.
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More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation…
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Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target…
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We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these…
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MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their…
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The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this…
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Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. The post The newest addition to the marketing mix’s Ps: Proximity appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing