Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more. The post Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs appeared first on Search…

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Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more. The post Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs appeared first on Search…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

9 reasons why search marketers have been at the cutting edge of marketing technology

Scott Brinker on why search marketers are uniquely qualified to lead in the new “martech era.” The post 9 reasons why search marketers have been at the cutting edge of marketing technology appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

9 reasons why search marketers have been at the cutting edge of marketing technology

Scott Brinker on why search marketers are uniquely qualified to lead in the new “martech era.” The post 9 reasons why search marketers have been at the cutting edge of marketing technology appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How blockchain will impact search marketing

Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. The post How blockchain will impact search marketing appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Looking at marketing automation platforms? We compare 14 vendors

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The 4 Ps of SEO & digital marketing

Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. The post The 4 Ps of SEO & digital marketing appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Grow Customer Lifetime Value with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing