Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief

And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs

Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing