For this unique white paper, Oracle asked 8 professors from top marketing universities to comment on the state of marketing today, what marketers need to focus on, B2B vs. B2C marketing, social, mobile and more. Some of the answers might surprise you. The post SPONSOR MESSAGE: What Are The…
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Columnist Myles Anderson shares the results of an InsideLocal survey detailing the impact of Google’s recent local algorithm update, Pigeon. The post 58% Of Local Marketers Will Change Tactics After Pigeon Update appeared first on Search Engine Land.
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One of the harsh realities of being a search marketer is that you can become incredibly skilled at your job, technically adept and a master of all of the nuances of SEO or SEM and still struggle to get the kind of results you hope for. Why? Because your competitors are working just as hard,…
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Dear Content Marketers, Have I told you (lately) that I love you? Seriously! Content marketing has taken the elusive concept of “thought leadership” and transformed it into a prescriptive, clear-cut process. You equip prospects with the helpful information they need and, at the same…
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Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search…
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In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation…
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Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer:…
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Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of…
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With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. The “Trends and Strategies for the Commerce Marketer” white paper can help you understand: How to implement revenue-driving programs How will you maximize…
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In 2013, big brands incorporated more social elements into marketing and collect photos, videos, and other content from consumers. In 2014, companies will realize the benefits of user-generated content to humanize their brands, and amplify the reach of their messages. This white paper outlines 5…
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