Dear Google: Here’s a search marketers’ AdWords UI wishlist

With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests. The post Dear Google: Here’s a search marketers’ AdWords UI wishlist appeared first on Search Engine Land.

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Google makes 2 ad updates that will affect local search marketers

Ads now appear in Local Finder results, plus ads display differently in Google Maps. The post Google makes 2 ad updates that will affect local search marketers appeared first on Search Engine Land.

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“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016.

The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 49-page report is your…

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3 Reasons B2B Marketers Must Embrace Mobile… Now

Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately. The post 3 Reasons B2B Marketers Must Embrace Mobile… Now appeared first on Search Engine Land.

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Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season

Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year. The post Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season appeared first on Search Engine Land.

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Calling All Marketers, Developers & Growth Hackers. Send Your Team To MarTech!

Shared knowledge, experiences, vocabulary and vision. All foundational elements for building successful teams and maximizing your marketing technology investments. MarTech: The Marketing Technology Conference is the experience that will get everyone on the same page: marketers, technologists and…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Apple’s iOS 9: What Are The Implications For Search Marketers?

Apple’s iOS 9 includes new technologies and features which may have implications for search marketers working on app indexing. The post Apple’s iOS 9: What Are The Implications For Search Marketers? appeared first on Search Engine Land.

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Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms

Do you need an paid media campaign management platform? The post Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms appeared first on Search Engine Land.

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SPONSOR MESSAGE: The Marketer’s Guide to Mobile

Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond and thrive in the new mobile marketing world. Read how in this white paper. The post SPONSOR MESSAGE: The…

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