Upcoming webcast: “Mapping the Value of Your Customer’s Experience”

The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new…

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SearchCap: SEO Implementation, Google Interstitial Ads & Query Mapping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO Implementation, Google Interstitial Ads & Query Mapping appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Adds New Tools, Enhanced Content To Mapping Upgrade

Earlier today Microsoft announced the next version of Bing Maps will offer many new features, enhanced content and multiple design enhancements. Users can see that version of the new Bing Maps in action today by opting in to Bing Maps Preview. There’s an emphasis on context, exploration and…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber

To focus on “core business strategy,” Bing will stop gathering its own mapping imagery and instead license data from third parties. The post Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber appeared first on Search Engine Land.

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Mapping It Out: Our Top 10 Local Search Columns For 2014

Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need…

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SearchCap: Google Panda Slap Press Releases, Authorship Gone Again & North Korea Mapping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship Goes Down Again, Twice In One Week Google Authorship is once again down for the count, second time within a one-week period. Authorship is the…

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Google “Mapping” Real World With Incredible Precision For Self-Driving Cars

A fascinating article in the Atlantic appeared this weekend. It’s mostly about Google’s self-driving cars and how they operate technically. But it’s also about something much bigger: how Google is now effectively “crawling” the real world as it has crawled the web for…

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Bing Brings Enhanced Mapping To Windows 8.1

Yesterday Microsoft announced “Bing Maps Preview” for Windows 8.1 (including tablets). The new mapping app offers a range of enhanced features and capabilities. It seeks to bring highly realistic, 3-D imagery together with a more intuitive UI. Google Earth and what used to be called…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing