Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks.
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Google also updated its How Search Works website.
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Plus, Google updates Merchant Center product data specifications
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The latest automated extension test from Microsoft Advertising.
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A new approach combines the benefits of feed-based customization with the simplicity of IF functions.
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Do not sit idle. As Google continues to make changes, you should continue to invest in improving your web site.
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The company is investing in Duo and Android Messages, where it says it’s seeing consumer traction.
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Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. The post 5 common mistakes made by B2B paid search novices appeared first on Search Engine Land.
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In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. The post Three ways B2B manufacturers can capitalize on ‘Made in the…
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Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. The post Capturing ‘made in the USA’ searches: Strategies for building awareness and sales…
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