Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars

Ads link to Black Friday circulars from major retail chains. The post Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars appeared first on Search Engine Land.

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Google looking at how to measure brand awareness for search

Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness. The post Google looking at how to measure brand awareness for search appeared first on Search Engine Land.

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Looking Ahead: The New Search Landscape

What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East. The post Looking Ahead: The New Search Landscape appeared first on Search Engine Land.

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Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)

Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014″ lists. Well, this round-up of 2014’s best paid search articles…

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EU Antitrust Endgame Looking More Murky, Risky For Google

The Wall Street Journal added more color to the unfolding story of the collapse of the Google-European Commission antitrust settlement. Notwithstanding denials by outgoing competition czar Joaquín Almunia, it’s clear that pressure from major European publishers, rivals and politicians…

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How To Repurpose Content Without Looking Like A Total Jerk

When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of…

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Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts

Google’s head of search spam Matt Cutts posted a longer video today answering what it is like to fight webspam at Google. The questions posed by Brian Harnish of Westminster, California were: What is a day in the life of a search spam team member like? What is the evolution of decisions in…

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Link Building 2013: Looking Back At This Year’s Top Link Week Columns

With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively)….

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