Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers. The post Google’s Steady Gains In Paid Search Location Tracking A Win-Win appeared first on…
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Never before have the real world and the virtual world been more intertwined. Columnist Chris Silver Smith discusses how the developments affect local businesses. The post Local Search Marketers: Optimize Your Physical Location For The Virtual World appeared first on Search Engine Land.
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Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business,…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data Yesterday, Google began rolling out their Panda 4.0 update designed to…
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Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitudes and behaviors. Marketers were asked to…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing