Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017. The post Google to start showing local-specific phone numbers when location extensions appear in ads appeared first on Search Engine Land.
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The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors. The post Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday appeared first on Search Engine Land.
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Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. The post Is your location data being held hostage? appeared first on Search Engine Land.
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How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. The post Six Trends Shaping Location Marketing In 2016 appeared first on Search Engine Land.
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Foursquare has come a long way from its early days as a social “check-in” app. Along the way, the company repositioned its app as a Yelp competitor; now the company is substantially focused on “place insights” and “location intelligence” for enterprises. Earlier…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend appeared first on Search Engine Land.
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Google seems to have dropped yet another search tool/filter, this one is for location settings. The post Google Drops Change Location Search Filter From Search Results appeared first on Search Engine Land.
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Use location data to highlight special promotions, inventory availability, shipping speeds and more to searchers in those areas. The post New: Use Location In Ad Customizers To Auto-Tailor Ads Based On Where Users Are appeared first on Search Engine Land.
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Expanding your business by acquiring a new location? Columnist Andrew Shotland discusses how to preserve its existing search equity while rebranding. The post How To Acquire A New Location & Avoid Screwing Up The Local SEO appeared first on Search Engine Land.
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Ads without verified phone numbers will be disapproved. The post AdWords To Require Verification For Call And Location Extension Phone Numbers appeared first on Search Engine Land.
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