Google automatically adding locations to title tags can work well in local businesses’ favor.
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Target and exclude locations in Smart Shopping campaigns.
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Location intelligence will be used to identify and target voters, and predict election results.
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Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.
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Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just that.
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Users can still change their search settings to select a country service if desired. The post Google searches now correspond to user location instead of domain appeared first on Search Engine Land.
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Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. The post Your 6 new ways to use location targeting appeared first on Search Engine Land.
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Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information. The post Why location marketers need to embrace whimsical, visual storytelling appeared first on Search Engine Land.
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What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land.
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Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land.
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