The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The…
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Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion’s share of focus in the SEO world, particularly in Local. They also…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Yelp has redesigned parts of its web UI to make them more visual and to surface more information. In particular business profile pages have been changed to emphasize images, featured user reviews and key pieces of local content, all of which are now more prominent. The changes are not yet live for…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
According to a report appearing today in the Wall Street Journal (WSJ), Yahoo will be incorporating local content and listings from Yelp into its main search results. As the article points out, Yelp has a similar deal with Microsoft-Bing and, of course, with Apple (maps). Yelp has an API that…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You’re gonna say to yourself, “That looks a lot like Google’s local search results.” I’m talking about the latest interface change that Yahoo has announced: the display of local business information alongside search results. The local business info includes basic…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Earlier this week Danny Sullivan reported on the hijacking of thousands of local hotel listings within Google+ Local. Those listings had been replaced by third-party hotel booking services. And while it’s unclear how long those third party links were in place, several knowledgable people have…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google’s Knowledge Graph Carousel for local search results,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing