Today, Bing Ads released new interface updates and features for location targeting. Radius targeting is now more granular and available in kilometers as well as miles. You can set radius targeting in 1 mile or 1 kilometer increments, up to 500 miles or 800 kilometers. Previously targeting was…
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Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
According to a report in the Wall Street Journal (WSJ) Foursquare will soon be charging a small number of partners to use its Venue Database. Recently Microsoft and Foursquare agreed to a $ 15 million investment/licensing deal that brings Foursquare content to Bing search results and Windows Mobile….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Every business needs to know what’s coming next, whether it’s shifting demographics, supply and demand changes or product pricing predictions. What are some of the near–future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a…
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While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods,…
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We at BrightLocal recently conducted a survey that examines the sources of traffic and leads to local businesses. We had 288 SEOs and SMBs complete the survey. Combined, this group claimed to have optimized over 7,000 locations in the last 12 months. (That’s a whopping 24 locations per head…
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There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog Early last month, the design blog Letter Society posted a challenge…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Today marks the first time that April 20th — known amongst pot smokers as “420″ and frequently celebrated with smoking parties — is a legally observable event in the United States (in some places, at least, since the states of Washington and Colorado have legalized…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing