Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014. The post Everything You Need To Know About Google’s Local Algorithm, Pigeon appeared first on Search Engine Land.
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Company hopes that 4G LTE will attract and retain OnStar subscribers. The post GM Turning Its Cars Into Rolling (Local) Search Engines appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More appeared first on Search Engine Land.
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Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion. The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps? appeared first on Search Engine Land.
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We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came…
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Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need…
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When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015 appeared first on Search Engine Land.
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Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”…
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Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. Listed at the top of a results page, Bing’s “Fact Answers” provide direct information to search queries for local information and addresses. Bing said users…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing