Locally Sourced: Search Engine Land’s Top 10 Local Search Columns Of 2015

What aspects of local SEO captured readers’ interest this year? From tactical guides to mistakes to avoid, here are the year’s most widely read local search columns. The post Locally Sourced: Search Engine Land’s Top 10 Local Search Columns Of 2015 appeared first on Search Engine Land.

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Google Releases API For “Google My Business” Local Listings

Now developers can automate the management of their businesses Google My Business listings via the new API. The post Google Releases API For “Google My Business” Local Listings appeared first on Search Engine Land.

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Google Local One Box Details Removed From Web Search Listings

Was it a bug or a feature change? Google no longer shows local data in the main search results snippets. The post Google Local One Box Details Removed From Web Search Listings appeared first on Search Engine Land.

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Google Posts That Local Results Are Influenced By Clicks, Then Deletes That

Does Google use click data for local rankings? A new post by a Googler said so, but it was then quickly edited to remove those details. The post Google Posts That Local Results Are Influenced By Clicks, Then Deletes That appeared first on Search Engine Land.

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The SEO Advent Calendar: 24 Tips For Local SEO Success

Give your business the gift of local optimization this holiday season with columnist Marcus Miller’s Local SEO Advent Calendar! The post The SEO Advent Calendar: 24 Tips For Local SEO Success appeared first on Search Engine Land.

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SearchCap: Google Local CTR, Yahoo Jumbo Ads & Local One Box

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Local CTR, Yahoo Jumbo Ads & Local One Box appeared first on Search Engine Land.

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Local Traffic “Diversion” — Google Claims It’s A Bug, Yelp Says It’s Intentional

Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following…

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Buyer’s Guide — Local Marketing Automation Tools

Locally targeted ad spending by US national brands will grow from $ 54.4 billion in 2014 to $ 68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local…

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SearchCap: Google Updates Local Guides, Bing Rewards On MSN & New AdWords Tests

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Using Points To Boost User Reviews, Beef Up Maps Content Nov 13, 2015 by Greg Sterling A couple of years ago, Google created a program in the mold of the…

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6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate

Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. The post 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate appeared first on Search Engine Land.

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