Google’s document on ranking in the local search results has been expanded to include factors like links, articles and directories. The post Google Documents Google My Business Local Ranking Factors appeared first on Search Engine Land.
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Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora. The post Leveraging social media for local SEO appeared first on Search Engine Land.
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Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics. The post 3 practical local link-building ideas that will cure your Penguinitis appeared…
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Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. The post Local marketing: What is the true local web? appeared first on Search Engine Land.
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Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. The post Why costs for local SEO campaigns vary appeared first on Search Engine Land.
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Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing. The post Local SEO beyond the browser appeared first on Search Engine Land.
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Experimental feature allows local businesses to promote specific content, which can be shared directly from the “card carousel.” The post Google Experimenting With Local Business Cards In Search Results appeared first on Search Engine Land.
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Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. The post The Local SEO Playbook To Increased Visibility And Customer Acquisition appeared first on Search Engine Land.
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Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in. The post Prioritizing Local Search Profile Listings: 2 Methods appeared first on Search Engine Land.
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When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign. The post Setting Local SEO Expectations: 3 Points To Hit Early…
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