The most important question to ask in local SEO

Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success. The post The most important question to ask in local SEO appeared…

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What your boss actually wants from your local search reports

Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. The post What your boss actually wants from your local…

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SearchCap: Google time filters, local search reporting & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google time filters, local search reporting & more appeared first on Search Engine Land.

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SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts

Voice search optimization, content for SEO, advanced link building, Google Q&A and the first exposure of a massive new local ranking study on June 21. The post SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts appeared first on Search Engine Land.

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Brief change suggests local SEO ranking factors are different for branded queries

What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. The post Brief change suggests local SEO ranking factors are different for branded queries appeared first…

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The big picture guide to local SEO: ranking in 2016 & beyond

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. The post The big picture guide to local SEO: ranking in 2016 & beyond appeared first on Search Engine Land.

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Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more

The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel. The post Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more appeared first on Search Engine Land.

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The future of voice-related SEO for local business

Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape. The post The future of voice-related SEO for local business…

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