Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor. The post After complaints, Google lets any publisher apply to have “Critic reviews” of local businesses appeared first on Search Engine Land.
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The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. The post Survey: Local search marketing top channel for SMBs, but many not tracking ROI appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local pack ad, expanded AdWords ads & more appeared first on Search Engine Land.
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The configuration showed three organic listings with one ad at the top. The post First appearance of ads in Local Pack found in UK mobile search result appeared first on Search Engine Land.
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Starting today in the U.S., Google says food- and drink-related searches will return reviews from top critics and include best-of lists. The post Google app now delivering restaurant reviews & best-of lists for local searches appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Gboard update, Google local reviews & more appeared first on Search Engine Land.
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What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. The post Pokémon Go, augmented reality and the future of local marketing appeared first on Search Engine Land.
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It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? The…
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The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers. The post Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels appeared first on Search Engine…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local ad inventory, PPC profits & rankings drop appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing