Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.
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Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. The post Local SEO is about so much more than tools appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle appeared first on Search Engine Land.
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You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. The post Don’t just appeal to a local searcher’s wants or…
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Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower…
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With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. The post Uncovering the white spaces of opportunity for local search appeared first on Search Engine Land.
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Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees. The post BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year appeared first on Search Engine Land.
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The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. The post Can SEOs make local search great again in 2017? appeared first on Search Engine Land.
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Enterprises and SMBs will be able to claim and manage data and content for all of their Yelp listings through Moz Local. The post Moz Local offers new capabilities in partnership with Yelp appeared first on Search Engine Land.
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As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips. The post Digital assistants, conversational search and the future of local appeared first on Search Engine Land.
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