3 local SEO tips that deliver business results

Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. The post 3 local SEO tips that deliver business results appeared first on Search Engine Land.

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When should advertisers consider pausing Google Local Inventory Ads?

Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The post When should advertisers consider pausing Google Local…

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SearchCap: Google local promo box, Moz integration & methbot

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local promo box, Moz integration & methbot appeared first on Search Engine Land.

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Local search: It’s all about mobile

More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out. The post Local search: It’s all about mobile appeared first on Search Engine Land.

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SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches appeared first on Search Engine Land.

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Google testing new look for local inventory ads in place of local pack

The test is another effort to monetize local queries on mobile. The post Google testing new look for local inventory ads in place of local pack appeared first on Search Engine Land.

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The importance of local authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. The post The importance of local authenticity appeared first on…

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SearchCap: Attribution models, local authenticity & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate…

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