Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.
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Google will show local results on the left and a map on the right of those results.
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Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store.
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Google has updated their help documents to say it finds a mix of reviews more trustworthy.
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SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.
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Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.
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Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.
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If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.
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Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.
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And, should advertisers or platforms bear the burden of digital service taxes?
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing