Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel

Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started.

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SearchCap: Google says yes to reviews from Yelp, Google Maps, algorithm change impacts local search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website

The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines.

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