Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm changes, Google Maps lists & people also ask appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Create a single list of negative keywords that can be applied to campaigns within an MCC. The post AdWords Managed Accounts can finally share negative keyword lists across accounts appeared first on Search Engine Land.
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Keep lists up to date by uploading changes to existing lists. The post Google makes it easier to add & remove emails from Customer Match lists in AdWords appeared first on Search Engine Land.
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RLSAs are headed outside of Google websites and into the wide world of Google search partners. The post Google remarketing lists for search ads make their way to Google search partners appeared first on Search Engine Land.
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Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content. The post Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content appeared first on Search Engine Land.
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Starting today in the U.S., Google says food- and drink-related searches will return reviews from top critics and include best-of lists. The post Google app now delivering restaurant reviews & best-of lists for local searches appeared first on Search Engine Land.
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Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. The post Share conversions and…
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Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time. The post How I Saved $ 1M Using Negative Keyword Lists appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing