Links to AMP content are showing up outside of search results

With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users. The post Links to AMP content are showing up outside of…

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Missed link-building opportunities: Reclaiming broken links

Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors. The post Missed link-building opportunities: Reclaiming broken links appeared first on Search Engine Land.

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Unconfirmed Google algorithm update may be better at discounting links and spam

Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories. The post Unconfirmed Google algorithm update may be better at discounting links and spam appeared first on Search Engine Land.

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Searchmetrics Google ranking factors study says content gaining while links losing in importance

Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com. The post Searchmetrics Google ranking factors study says content gaining while links losing in importance appeared first on Search Engine Land.

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SearchCap: Google Penguin links, link labels & RGB to Hex answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin links, link labels & RGB to Hex answers appeared first on Search Engine Land.

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Google Penguin doesn’t penalize for bad links – or does it?

You technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why. The post Google Penguin doesn’t penalize for bad links – or does it? appeared first on Search Engine Land.

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SearchCap: Google app deep links, AMP reports & the Possum update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google app deep links, AMP reports & the Possum update appeared first on Search Engine Land.

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Why links are still the core authority signal in Google’s algorithm

Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates. The post Why links are still the core authority signal in Google’s algorithm appeared first on Search Engine…

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