SearchCap: Matt Cutts On Links, Spiderman Drops Bing & DuckDuckGo’s New Design

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features DuckDuckGo. the search engine known for protecting the privacy of its users, announced…

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SearchCap: Google Sneaky Redirects, HARO Links, AdWords Pregnancy Center Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change You may have read this week that some paid ads by…

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Still Newsjacking For Links? Forget That, Make The News Instead!

We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer…

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Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week’s article, I saw the site ranking at No. 8 for the term web design. Today, I’m seeing it at No. 48…

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Creating Content For Your Users That Will Also Get You Links

When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that…

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5 Tips For Working With A PR Firm To Build Links

We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter),…

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Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique

The SEO industry has been all aflutter over the last few weeks, ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of guest blogging for SEO — a headline that is a particularly strong statement from Google’s Head of Webspam — Cutts essentially said…

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4 Content Marketing Strategies That Still Build Links

Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about. What’s the latest breaking news? Spammy guest posting for…

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Study: 34% Of Google Search Results Have Rich Media, 9 Organic Links & 9 Search Ads

Conductor released a study that analyzed the ten blue links at Google showing 34% show rich media, nine organic listings and nine search ads. 34% Of Search Snippets Have Rich Media The Conductor study showed that there was rich media on the search results page 34% of the time. The breakdown of rich…

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Google’s Latest Official Stance On Links Within Widgets

Just five-months ago Google’s head of search spam strongly recommended to nofollow links in widgets because the widget space has been abused with link spam. That may have changed with a small but significant update to the Google Webmaster Guidelines link schemes page. Now, the page specifies…

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