Google Penalizes Two German Link Networks; One Being efamous

Posted on March 14, 2014 by gftshappy

Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name: efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network, which…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Matt Cutts Video: How Google Determines What’s A Paid Link

Posted on March 4, 2014 by gftshappy

Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Agile Marketing Changes Your Link Building Process Forever

Posted on February 11, 2014 by gftshappy

After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

French Privacy Agency’s Site Crashes, After Demanding Link From Google France Home Page

Posted on February 8, 2014 by gftshappy

Be careful what you wish for. In this case, the French privacy agency CNiL demanded that Google link from the Google France home page to a privacy ruling made against it. Google complied — and now the traffic seems to have slowed and sometimes crashed the CNiL web site. Our story on Marketing…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts

Posted on February 7, 2014 by gftshappy

Soon after Google has warned Germany SEOs about paid links and link schemes, Google’s head of search spam, Matt Cutts, posted on Twitter that they took action on a German agency and their clients for link schemes. Matt Cutts wrote, “this week we took action on a German agency’s…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t

Posted on January 29, 2014 by gftshappy

I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns…

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Will Link Building Soon Be A Thing Of The Past?

Posted on January 21, 2014 by gftshappy

The other day while working on a client proposal, I came to the section about link building and had to pause. While everything we include in a proposal is relevant, strategic, and in my opinion, a good tactic, I wasn’t sure I wanted to position it as link building. As someone who has been…

Please visit Search Engine Land for the full article.