Google Penguin looks mostly at your link source, says Google

When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site. The post Google Penguin looks mostly at your link source, says…

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SearchCap: Google Penguin links, link labels & RGB to Hex answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin links, link labels & RGB to Hex answers appeared first on Search Engine Land.

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Authority & link building with real-time Penguin

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building. The post Authority & link building with real-time Penguin appeared first on Search Engine Land.

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SearchCap: Penguin & link building, PPC leads & social

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Penguin & link building, PPC leads & social appeared first on Search Engine Land.

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The immediate results of link building

While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies. The post The immediate results of link building appeared first on Search Engine Land.

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4 e-commerce link building tactics that still work in 2016

Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. The post 4 e-commerce link building tactics that still work in 2016 appeared first on Search Engine Land.

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SearchCap: Bing search app, SEM automation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing search app, SEM automation & link building appeared first on Search Engine Land.

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Optimizing your internal link structure

SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links. The post Optimizing your internal link structure appeared first on Search Engine Land.

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