Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.
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Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.
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By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.
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Plus, the “human experience marketer” behind the search marketer
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Write for the user, don’t get bogged down in keywords – it is all about searcher intent.
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Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.
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Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing.
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Survey also finds that SEOs think government investigations are least likely to impact the industry.
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Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory’s feed management and Amazon Advertising practice areas.
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During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.
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