Tag Archives: Learned

We audited Google Ad recommendations: What we learned will surprise you

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The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not. In the end, a human-led strategy is still critical for success.

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What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced

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Columnist Eric Enge breaks down the “AMA With Google Search” session at SMX Advanced, where Search Engine Land founding editor Danny Sullivan interviewed Webmaster Trends Analyst Gary Illyes from Google. The post What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced appeared…

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We Tested How Googlebot Crawls Javascript And Here’s What We Learned

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Think Google can’t handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google. The post We Tested How Googlebot Crawls…

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10 Things I Learned About Local SEO In 2014

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We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing