In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads.
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When every SERP is a local SERP, understanding Google’s methods is essential.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.
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♫ Here’s the story of a lovely conference…♫ Please visit Search Engine Land for the full article.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. The post Learn 3 proven methods for winning additional PPC budget from your clients…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content and more. View the exceptional content in our agenda, then register for the ultimate search…
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Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning….
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In one week, join other professionals in tackling issues at the intersection of marketing and technology at MarTech: The Marketing Tech Conference. All Access conference passes are SOLD OUT — but it’s not too late for you to attend. You can still register for an Expo Pass by March 20 and pay…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing