How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data.

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Yet another study shows featured snippets lead to significant drops in organic clicks

With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results. The post Yet another study shows featured snippets lead to significant drops in organic clicks appeared first on Search Engine Land.

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New Google Home Services Ad Format Puts Lead Qualifiers Up Front

Home services professionals are no longer featured in the search results with the newest ad version. The post New Google Home Services Ad Format Puts Lead Qualifiers Up Front appeared first on Search Engine Land.

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