Microsoft Advertising launches Marketing with Purpose Business attributes

Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that matter, and to connect with people

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Microsoft Advertising launches new Tours and Activities ad format in open beta

Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides.

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YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief

Plus, Google expands ways to reach new and returning app users and update in-app event tracking

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