After taking its Windows Phone 8.1 with Cortana to China last month, Bing announced today the launch of XiaoIce (“little ice”), a Chinese-speaking social assistant chatbot for Windows Phone users. According to the announcement on Bing’s search blog, XiaoIce’s technology is…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords. Today, Bing Ads said it is testing the same thing in the U.S., although with the option to opt-out of the…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web site from an ad click. A code snippet dynamically inserts a Google forwarding number on the…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news sites within Google News. The new portal is named Google News Publisher Center. As long as your news site is verified within Google Webmaster Tools and already included in Google News,…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and important for managing your online reputation,…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions about campaign set up, optimization tactics,…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing’s version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing