Media managers aid in the growth and effectiveness of marketing campaigns for many successful companies. However, for companies using a CRM, understanding return-on-ad-spend can be a huge challenge. Bizible connects AdWords into Salesforce to allow marketers to optimize search campaigns at a…
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New site offers tools, content and solicits business owners to update information. The post Google Launches Major Push To Get Local Businesses Online, Improve Data appeared first on Search Engine Land.
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Now available for download in the Google Play store. The post Google Launches AdWords App For Android appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YP Launches Local Search Marketplace, 2015 Search Predictions & Content Marketer’s SEO Guide appeared first on Search Engine Land.
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Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Launches Book Carousel, Google France Homepage Gets “Je Suis Charlie” Badge & Yahoo’s Firefox Deal appeared first on Search Engine Land.
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Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. The post Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact appeared first on Search Engine Land.
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Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help. The new tool is at google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells…
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Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other…
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This afternoon Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps….
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