Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.

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Last-minute SEO for the holidays

Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season. The post Last-minute SEO for the holidays appeared first on…

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Grabbing Those Last-Minute Holiday Sales

It’s crunch time — for holiday shoppers and Q4 goals, alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals. The post Grabbing Those Last-Minute Holiday Sales appeared first on Search Engine Land.

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