Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
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The company says the operation affected less than $ 10M in ad spend and deploys new tactics to fight it.
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A small survey of agencies found some advertisers are making large moves to Amazon advertising.
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The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.
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Google is caught testing image thumbnails in the mobile search results again. This time on the left side of the snippets description. The post Google Testing Large Images In Mobile Search Results appeared first on Search Engine Land.
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Google’s Zineb Ait Bahajji is quoted as saying at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than their Panda or Penguin algorithms. The post How Large Is Google’s Mobile-Friendly Algorithm? Larger Than Panda Or Penguin. appeared first on Search Engine Land.
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Large Customer Sales accounts will be transitioned to invoicing. The post Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers appeared first on Search Engine Land.
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I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree, that depends on the capabilities of your in-house group or external agency — world-class PPC and SEO advice seldom coincide with each other, and…
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Now, if you search Google for video related content, Google may return a large, playable, video directly at the top of the search results. For example, searching for [sing it loud come around] shows a large YouTube video that you can play directly in the search results. Searching for [neil young…
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