Writing compelling ad copy can be challenging, but there are many automated processes that can help. In a recent webinar, Ashley Fletcher shows how to write copy that thrives in a Smart Bidding world.
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In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts
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There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
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From fighting “culture fit” based hiring, to training first-generation college grads on Google Ads, find out about the impact COOP Careers is making.
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What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East. The post Looking Ahead: The New Search Landscape appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute If you’re running Google Product Listing Ads, it’s time…
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Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…
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