Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change. The post 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings appeared first on Search Engine Land.
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Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients. The post 3 Google Patents You Need To Know About In 2016 appeared first on Search Engine Land.
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Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. The post 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate appeared first on Search Engine Land.
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Last month, AdWords product managers fielded questions in front of a live audience at SMX East. Columnist & Googler Matt Lawson recaps the discussion. The post 10 Things People Want To Know About AdWords, Direct From Google appeared first on Search Engine Land.
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What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores. The post Know Thy Enemy: Local SEO & The Art of War appeared first on Search Engine Land.
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Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google’s location data accurate? Contributor Steve Cameron reports on the results of a survey designed to find out. The post Does Google Really Know Where You Are? For Nearly Half Of You, The…
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WordPress can be a great choice for your new website, but it’s not search engine optimized right out of the box. Columnist Neil Patel explains how to lay the foundation for great SEO when choosing WordPress. The post About To Launch A WordPress Site? Here’s What You Need To Know About SEO…
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In preparation for the release of Google’s mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt. The post Everything You Need To Know About Google’s New Stance On Mobile appeared first on Search Engine Land.
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Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers. The post Everything You Need To Know About The Google-Twitter Partnership appeared first…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo Search Losing Firefox Users, Everything You Need To Know About Google’s Local Algorithm & More appeared first on Search Engine Land.
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