Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change. The post Do you know what a mobile crawl of your site looks like? appeared…
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Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry….
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In the new test, ads based on existing ad and landing page content are added to ad groups by Google. The post Google launches Ads Added by AdWords pilot: What we know so far appeared first on Search Engine Land.
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AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. The post Thirteen things marketers want to know about expanded text ads, direct from Google appeared first on Search Engine Land.
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Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine…
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You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. The post 7 essential Google Analytics reports every marketer must know appeared first on Search Engine Land.
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See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the…
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Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones. The post 5 essential skills that great link builders know appeared first on Search Engine Land.
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Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers. The post What marketers need to know about Google assistant and Google Home appeared first on Search Engine…
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